https://stella-project.org/tags/serp/ Recent content in Serp on STELLA Hugo en-us Sat, 02 Oct 2021 00:00:00 +0000 https://stella-project.org/post/2021-10-02-evaluating-serp-clicks/ Sat, 02 Oct 2021 00:00:00 +0000 https://stella-project.org/post/2021-10-02-evaluating-serp-clicks/ <p> One shortcoming of the previous measures (wins, losses, ties) derived from interleaving experiments is the simplified interpretation of click interactions. By weighting clicks differently, it is possible to account for the meaning of the corresponding elements on the search engine result page (SERP). In this blog post, we share our results on weighting clicks on elements of SERPs differently.